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by MINI
The British MINI has just launched the conceptual Rocketman at the International Geneve Motor Show. Wide-opening doors and an adjustable luggage compartment that can be adapted by pulling out a drawer at the back of the car characterize the guiding principle of this project. A response to the requirements of mobile lifestyles in the big cities of the future, the 3+1-seater with 3 doors features integrated fibre-optics that illuminates the interior and a glass roof, which is imprinted with the Union Jack.
Below, MINI’s official word on this concept that certainly diffuse the brand’s core values in very concentrated form.
“The MINI Rocketman Concept body is shaped by an avant-garde interpretation of time-honoured brand features. Innovative construction techniques allow the principle used in the classic Mini of providing the maximum amount of room on the smallest possible footprint to be carried over to the mobility challenges of urban areas in the 21st century. The MINI Rocketman Concept measures 3.419 metres (approx. 11 ft. 3 in.) in length, adding just a few extra centimetres to the front and rear of the brand’s founding father born in 1959.”
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